Genesis is a luxury automotive brand that was initially a part of Hyundai Motor Company. However, Genesis has evolved into a standalone luxury brand, separate from Hyundai. Genesis officially became an independent brand in 2015, and it is now a division of the Hyundai Motor Group.
While Genesis and Hyundai were once more closely associated, Genesis has established itself as a distinct and upscale brand focusing on luxury vehicles. The separation allows Genesis to create a unique identity and position itself in the premium automotive market.
Genesis produces luxury sedans and SUVs, and it competes with other luxury brands in terms of design, performance, and features. The brand’s lineup includes models such as the G70, G80, G90, and GV80.
Although Genesis is no longer part of the Hyundai brand, both brands are still under the umbrella of the Hyundai Motor Group, which is a South Korean multinational automotive manufacturer. The Hyundai Motor Group also includes Kia Motors and operates as one of the largest automotive groups globally.
